PAY PER CLICK
ADVERTISING
Stop Wasting Ad Spend - We Scale What Works
Who we work with
Pay Per Click Advertising Specialists
Are you looking to drive more traffic, generate leads, or boost sales?
Pay-per-click (PPC) advertising puts your business at the top of search results and appear on social media feeds instantly. From Google Ads to Facebook advertising, we help businesses create campaigns that deliver real, measurable results.
At Good Call, we run PPC campaigns that actually work. No guesswork - just smart research into your products, your audience, and your industry. We dig into what your customers really want and build campaigns designed to convert.
We believe in using data to drive decisions and performance you can clearly see. Every campaign is carefully planned, monitored, and refined to ensure the best possible return.
There’s no one-size-fits-all approach here. Your business is unique, and we treat it that way. You’ll get a team that takes your goals seriously, communicates clearly, and continuously improves your campaigns for better results.
Simple. Strategic. Results-driven.
And a team you can rely on.
Benefits
Our Packages
Enquire Now - Next Steps
Research
Who are your customers? What makes you different? What your competitors are doing? It’s all about finding the right starting point.
Analysis
If you’ve run ads before, great — we’ll see whats worked and what hasn’t. If this is your first campaign, no problem. We’ll build from the ground up.
Strategy
Map out a clear strategy that lines up with your goals, your budget, and the kind of people you want to reach. It’s straightforward, practical, and built to work.
Launch
Once everything’s ready, we’ll launch your campaigns with creative that stands out and targeting that hits the mark.
Optimise
We'll fine-tune things as we go — testing, tweaking, and improving to make sure your ads are constantly optimised.
Reporting
We’ll send you regular updates on what’s working, what we’re improving, and where things stand using clear reporting software.
Enquire Now - Next Steps
Research
Who are your customers? What makes you different? What your competitors are doing? It’s all about finding the right starting point.
Analysis
If you’ve run ads before, great — we’ll see whats worked and what hasn’t. If this is your first campaign, no problem. We’ll build from the ground up.
Strategy
Map out a clear strategy that lines up with your goals, your budget, and the kind of people you want to reach. It’s straightforward, practical, and built to work..
Launch
Once everything’s ready, we’ll launch your campaigns with creative that stands out and targeting that hits the mark.
Optimise
We'll fine-tune things as we go — testing, tweaking, and improving to make sure your ads are constantly optimised.
Reporting
We’ll send you regular updates on what’s working, what we’re improving, and where things stand using clear reporting software.
17Y
Since Launch
500K
Leads Secured
30+
Industries Served
10+ Years
Avg. Client Retention
Client Case Study
Industry: Renewable Energy Grants
Customer: Homeowners
Result: 9x more leads & 3x more revenue
Why: Highly targeted campaigns - Proven successful outcomes
Quote: “Fantastic company, couldn’t hold them in a much higher regard. Friendly, professional and results driven. Would highly recommend."
Paid Advertising on Google
Google PPC helps your business appear at the top of search results when potential customers are actively looking for your products or services.
Key benefits of Google Ads:
Instant visibility in search results
Reach high-intent users ready to convert
Target by keywords, location, device, and more
- Re-engage visitors with re-marketing campaigns
Popular Google PPC strategies include:
Keyword targeting – selecting high-intent search terms
Negative keywords – preventing wasted ad spend
Match types – broad, phrase, and exact targeting
Performance Max campaigns – AI-driven ads across all Google networks
Paid Advertising on Social Media
Social media ads let your business reach the right audience based on demographics, interests, and behavior.
Key benefits of social media advertising:
High engagement with visual and video content
Target users by age, location, interests, and more
Retarget visitors who interacted with your website or social profiles
Test multiple ad variations to optimise performance
Popular social media strategies include:
Facebook & Instagram Ads – Boost brand awareness and conversions with carousel, video, and image ads
LinkedIn Ads – Reach B2B decision-makers and professionals by industry, job title, and company size
Retargeting campaigns – Reconnect with previous visitors to increase conversions
Paid Advertising Common FAQs
Paid advertising allows businesses to promote their products or services across platforms such as Google, Facebook, LinkedIn, and display networks.
By targeting the right audience with tailored messaging, these campaigns help increase website traffic, generate high-quality leads, and improve overall ROI.
Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and TikTok Ads are popular platforms depending on your audience.
Research your target audience, competitors, and use Google Keyword Planner to find relevant, high-intent search terms.
Budgets vary. Start small to gather data, then scale. Most small businesses begin with £600 per month and scale up from there.
Paid ads reach users who are already showing intent. When they click your ad and take action—such as submitting a form or making a purchase—that interaction turns into a lead or sale. Strong follow-up is key to nurturing those leads, and we can help build a complete strategy that includes email follow-ups designed to guide prospects toward conversion.
Re-marketing shows ads to people who have visited your website before, keeping your brand top of mind and increasing conversion chances.
Performance Max leverages AI to show your ads across Google’s entire network and optimise performance in real time. That said, it’s not a “set and forget” solution. Regular monitoring and refinement are essential to keep campaigns performing efficiently and delivering strong results.
Yes, if campaigns are targeted, monitored, and optimised, even small budgets can generate measurable ROI.
