We began by auditing the client’s Facebook Ads account to identify improvement areas and align with their goals. We launched location-based campaigns to pinpoint top-performing regions, testing various ad copies and creatives.

While experimenting with lead generation methods, we found Facebook’s native lead forms outperformed external landing pages, so we streamlined the campaign into one unified structure for better budget use and broader reach.

Using the client’s customer data, we created a custom lookalike audience to target and reach ideal prospects. A summer campaign was also developed to encourage early interest in heating services, generating more leads ahead of the winter peak season.

We created location-based Google Ads campaigns to track regional performance and optimise budget allocation. Conversion tracking was implemented from the start to identify where conversions were generated.

The account was built with targeted ad groups, optimised landing pages, and tested responsive search ads. We launched a Performance Max and Remarketing campaign to expand reach and re-engage visitors.

We also created a display ad ran which across all of Google's platforms to target users beyond search, including site visitors who didn’t convert. Each campaign included service-specific ad groups with tailored copy, landing pages, and lead forms to qualify prospects before passing them to the client.