The Importance of Backlinks
The importance of backlinks for SEO is something that is frequently questioned in the SEO world.
Today, link building is one of the most effective marketing strategies available, involving the production of important links from your site. Backlinks, also known as inbound links, are offsite SEO tools that play an important role in improving your website’s popularity.
They are placed in resource boxes, at the end of articles or in weblog comments. In simple terms, backlinks are shortcuts to your website from other sites. You should note however, that not all backlinks are the same.
Only top quality backlinks will help your site rank high in the search engine results. Quality backlinks are those that are from sites that have content that is similar to yours. Do no go for quantity when backlink building, prioritise quality links instead.
You should also bear in mind that many backlinks can actually cause problems. Anchor text is important, site content and quality is paramount.
But how can you build links to your website? Well, you can start building links through social media optimisation, web directories, document posting, guest posting, or article submission.
Depending on the level of competition in your niche, you may require as many as 10,000 links, or as few as 10.
Why are backlinks so important in SEO?
Boosting traffic:
Without a doubt, if backlinking is done correctly, it can boost the number of visitors to your website unbelievably.
How? When done correctly, backlinking will increase your site’s visibility and relevance in the search engine results. More people will click on the backlinks you have placed on sites that are similar to yours, which will direct them to your website.
Improving SERP ranking:
Search engines like Google or Bing rank websites that features many quality links and content well.
This means that when users search for specific keywords related to your niche, your site would appear on the top sites on the first page of the results. If your website ranking improves, you will be able to attract more customers that are looking for your products or services online.
Brand exposure:
When visitors read content and keep on seeing your brand name linked through the content, they will immediately start associating your brand with the content that it has been linked to.
Building brand authority:
When getting quality links on the most trusted websites, search engines such as Google will use these links to indicate that your website offers important information to potential visitors.
On the other hand, it will be a good indication for clients that your brand is among the top in your niche. Apart from directing traffic to your website, backlinking attracts clients to your brand.
Free advertising:
You can slash your advertising costs if you can do the backlink building yourself.
However, if you are not able to do this, there are many reliable and trusted companies that specialise in the provision of backlink building services to make marketing a walk in the walk (we do this!).
Why do you need high PR Backlinks?
High PR backlinks are links from high authority sites that will help improve your website’s ranking on most search engines.
You require high PR backlinks if you want your website to be ranked faster and without much effort. Without high PR backlinks, the high quality content you keep posting on your site is essentially useless.
If you are looking to get backlinks from high authority websites easily, you must create content that people are very interested in laying their hand on. It is the only way out.
Most search engines are concentrating of getting rid of sites that most people post their content on, like free link submission sites. They only hurt your SERP and degrade your site’s authority.
Getting high PR backlinks is a necessity, especially if you are in a competitive niche.
How do you get high PR backlinks?
This can be achieved in two ways:
– Post high quality content to the major social media platforms that readers will like, share, tweet, and much more.
– Find guest bloggers or become a guest blogger. You will get more backlinks as you collaborate with other like-minded individuals.
Why should you avoid bad backlinks?
Bad backlinks are links that users rarely click on to discover more information, while quality backlinks are those clicked on regularly by numerous users from your site or others.
Bad backlinks can be detrimental to your brand’s credibility. Those visiting your website will not trust the information that they access there, and this can lower your sales and ruin your business.