3 Major Reasons Why Content Is Still King For SEO

SEO has changed so much over the last few years, and who knows where it will end up in the future. One of the constants however, is that good content doesn’t get ignored by Google, and is a major factor to improving your rankings.

Without a proper internet marketing strategy, it can be quite challenging for your business to flourish, thrive, and dominate your niche.

There are many aspects of online marketing and search engine optimisation (SEO) that one should take notice and stay conscious about, but content is king at the end of the day.

With that in mind, here are 3 reasons why content is still king for SEO, and how you can make this work to your advantage.

High sales conversions and customer retention is dependent on content

For a business to grow and attain steady reputation, high sales and customer retention is required.

Ranking high on Google is one thing, and getting a massive inflow of traffic to your website is a different thing altogether. Luckily enough, this can be achieved through strategic SEO content, local optimisation for your website, and a highly strategic keyword strategy.

However, it doesn’t all end there. Maintaining this inflow and actually ensuring that incoming traffic is converted to maximum sales requires a whole daunting approach regarding content.

In this day and age, online shoppers and information seekers are looking for tips, how-to articles, product reviews, and professional advice material. They are looking for helpful informative content, and want to get updated on their areas of interest.

You won’t be doing your site any good if you don’t concentrate on giving them what they want – which is high quality content.

Most SEO aspects depend on content

When establishing an SEO campaign in social media, you will require compelling content in order to attract and direct prospective customers to your site.

Backlink building, blogging, video marketing, email marketing, and many other forms of internet marketing including PPC campaigns require strategic, up-to-date, interesting, and informative pieces of content for your SEO strategies to materialise best.

As a matter of fact, you may have the best website design on the World Wide Web, but you may not reap the benefits out of it if your website content is not high quality.

This is because there are regulations when it comes to internet marketing, such as posting another person’s work that can result in penalisation by Google, or even a full website closure in extreme cases.

To rank high on Google and other search engines such as Bing and Yahoo, your site requires high quality, informative, and most importantly, original content that brings value to your target audience.

To provide this value, make your content easy-to-read, non-complex, and sharable across various platforms.

Great content markets your products, services, and business

Online marketing doesn’t all end with a great website user interface. You will need to promote your business both onsite and offsite as well.

Your business needs to be well identified from the grassroots level, and how do you make it known, followed, and preferred over your competition? Content marketing.

As your products or services become more popular online, so does your business and brand. For growth of any business online, the creation of high quality content is inevitable.

And that’s why content will always be king…