Using social media to market your website can be a daunting task with many people being under the impression that using Twitter, Facebook, Google plus and all the other great social platforms out there takes up huge amounts of time for very little reward. However, as with many online tasks the reality is very different as there are literally hundreds of tools out there that can make marketing your content online so much easier.
If you are considering using social media to marketing your website and business the first thing to consider is which media channels to use. In order to do this it’s best to take a good look at your existing customer base and try and find out which social media platforms they like to use. In the UK there are really only three major channels Twitter, Facebook and LinkedIn. However, platforms like Pinterest, Google plus, Instagram and Snapchat are all competing for the younger 17-25 age group.
Now, once you know which platforms are best here are my five must have tools for social media marketing.
Content – Swayy.co
Once you have decided on the platforms you want to use then the next thing to find is content. Content is by far the most difficult part of any social media marketing exercise, particularly because you need to find stuff that is not only relevant but also appealing enough to your target audience to make them want to share it with their fiends and followers. Swayy is good place to start, as it is very simple to use. You simple sign up with one of your social accounts, add a couple more and then update the topics you want to find content for. You can then schedule your posts to go out over the next 12 hours and the sites offers some really useful stats on views, retweets, and other interactions.
Buffer – bufferapp.com
If you already have a library of content and just need a useful tool to schedule when you want to send it out then buffer is, in my opinion the most useful tool on the market. Yes, the market leader is hoot suite but I find it cumbersome and difficult to use. Buffer is very simple and like Swayy takes only a few minutes to master. It has built in url shorteners and you can create schedules with just times of the day so that once you created three or four times you want to send stuff out all you then need to do is buffer up your content and let buffer do the rest.
Followers – Followerwonk.com
If you are very new to social media marketing then you may not have any followers at the moment and so that may seem like the priority, however, I have placed this third in the list because finding followers is easy but keeping them requires content, so its best to have something entertaining in your timeline before you go looking for prospects. That said, once you have some content then my favourite tool is followerwonk. I like followerwonk because you can search bios by key word so if you are looking for nurses or teachers or even dog levers then the best place to look is in their bio. Followerwonk allows you to sort results by number of tweets, followers, or social score, which is metric, that Moz have come up with to rate people by their level of authority. To use followerwonk you just log in add your twitter account and then start click “follow”. With regard to the other platforms, Facebook has its own tools and so does LinkedIn but the most useful way to get followers on these platforms is to add links to your website. However, that’s for another post.
Managing followers – Tweepi.com
Once you have followed a few hundred influential dog lovers and filled you timeline up with really useful content then just sit back and wait to see if your bait hooks any big fish. After a while though you are going to want to start weeing out those that have decided not to follow you. There is nothing more likely to put off new followers that seeing a followed count dramatically lower then the number that you follow. Tweepi is a great little tool for managing followers as it not only allows you to weed out those that don’t follow you back but also those who are inactive.
Last but by no means least is Google analytics. If the first objective of any marketing is to drive visitors to your website then its important to know which platforms, articles and tweets drove the most visitors and also what they did while they were on your site. There are two excellent little tools that allow you to do just this. If you have written and article yourself and it includes an action that you want to track then the Google analytics configuration tool is a great way to track what happened after the visitor arrived via your link. The second tool I like to use is the url builder. This tool’s lets you create custom urls that you can add to tweets and posts. If you are only creating 3 or 4 articles a month for your blog its really simple and quick to create a custom URL for each so that when you post links you can see which ones where the most effective at driving traffic.
The most important thing is to make sure that you schedule 15 minutes every day to do these things, if you don’t then you simply won’t do them. That’s because whilst they are important they are not urgent, at least not yet. However, if you do feel that all this socialising is too much for you then why not let Good Call take the strain.
Here at Good Call we have a packages to help you manage all your social media channels in one place. For more information check out our Social Media Packages page