With over 1.15 billion users, Facebook is unquestionably an effective social media marketing tool and when done effectively, can really launch your business to a global audience. Sharing informative, entertaining and compelling content that is relevant to your target audience is an excellent way to remain engaged on Facebook, and with around 60% of users signing in on a daily basis, your content is sure to bring in new traffic.
Twitter emerged as a small social networking site back in 2006, and since then has soared in popularity with over 550 million followers. Twitter is used as a social media marketing tool, which enables users to broadcast 140 character updates across the Internet. 34% of marketers use Twitter to successfully generate leads and saw the biggest growth of any social media platform during 2012 – 2013, with a growth of 44%.
Launched in 2011, Google+ boasts a fun and casual atmosphere where content such as images; videos and links can be shared to the Google+ community. Google+ has a circles feature, which allows a user to segment their followers into topic or category related groups, enabling users to share topic specific content to a selective circle. With over 369 million monthly active users and 1.2 billion page views per month, Google+ is certainly an effective social media marketing tool to consider.
Pinterest has seen surges in popularity in recent years with 15% of Internet users are now using the site. The social media platform acts a large virtual board where users can search for items based on categories and ‘pin’ them to their boards. It is proving to be an effective social media marketing tool with Pinterest driving twice the website referral traffic of Twitter, LinkedIn and Google+ combined, a high number of sites now optimizing for Pinterest.
Since it’s humble beginnings in 2003, LinkedIn is a professional social media platform and has over 300 million active users in over 200 different countries. Users are able to create personal profiles, which can be used to promote themselves amongst potential employers. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Rather than us writing a small section on why Instagram is so great we have written a separate article entirely on it. Check it out here: Is Instagram beneficial to your Internet Marketing Strategy?
We are experts at social media, so we keep up with trends and technology. We understand hashtags, memes, mash-ups and microblogging – so you don’t have to.
Keeping your social media feed active takes a lot of dedication. Logging in to post 4 or 5 times per day, or even more, if you use both Facebook and Twitter. Building your social channels takes time and patience.
We will still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are called out to an urgent meeting that runs on all day. It’s hard work to post four or five times each day with well thought out content. We are experts at it.
We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit our content, add your own posts and monitor your campaign statistics. Don’t worry, it’s simple to use, and you don’t ever have to use it if you don’t want to.
We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week. We try to keep it fun (if appropriate) while informing people about your business and promoting your brand. We’ll also research and post (or tweet) facts, tips and trivia about your industry. We profile your business to ensure the information we use is the perfect mix to promote you on social media.
Assuming you have opted for it, we’ll also create unique images a few times per week and schedule them to go out via your control panel. This keeps your pages looking good and adds a layer of viral marketing into the mix. If you haven’t got enough images yourself, we’ll supply royalty free stock photos that complement your business.
Don’t forget that you can post too! We highly encourage our clients to post as often as they like, with the things that we can’t. What new contracts have you taken on today? Does a sale start tonight? Simply log in and schedule the items in our easy to use control panel.
Our user-friendly control panel gives you a full suite of graphs, charts and statistics that allow you to see the benefits of your social media campaign.