The Importance of Backlinks

The Importance of Backlinks for SEO is a much asked question in the current SEO world. Today, link building is one of the most effective marketing strategies that involve the production of important links from your site. Backlinks, also inbound links, are offsite SEO tools that play an important role in improving your websites or blogs popularity. They are placed in resource boxes, at the end of articles or in weblog comments. In simple terms, backlinks are shortcuts to your website from other sites. You should note that not all backlinks are the same.

Only top quality backlinks will help your site rank high in search engine results. Quality backlinks are those that are from sites that have content similar to that in your site. Do not go for quantity instead of quality when building links. You should also bear in mind that many backlinks could cause problems, anchor text is important, site content and quality is paramount. How can you build links to your website or blog? Well, you can build links from social media optimization, web directories, document posting, guest posting, article submission etc. Depending on the level of competition in your niche, you may require as many as ten thousand or as few as ten links.


Why are backlinks so important in SEO?

– Boosting traffic

Without a doubt, if back linking is done correctly, it could boost the number of visitors visiting your site unbelievably. How? When done perfectly, back linking will increase your site’s visibility and relevance in search engine results. More people will click on the back links you have placed on sites that are similar to yours which will direct them to your site.

– Improving SERP ranking

Search engines like Google rank websites with many quality links and content well. This means that when users search specific keywords related to your niche, your site would appear on the top sites on the first page of search engine results. If your website ranking improves, you will be able to attract most clients that are looking for your products or services online.

– Brand exposure

When visitors read content and keep on seeing your brand name linked through the content, immediately they will start associating your brand with the content that it has been linked to.

Building brand authority

When getting quality links on the most trusted websites, search engines such as Google will use these links to indicate that your website offers important information to the visitors. On the other hand, it will be a good indication for the clients your brand is among the top in your niche. Apart from directing traffic to your website, back linking attracts clients to your brand.

– Free advertising

You can slash your advertising costs if you can do the backlinking yourself. However, if you are not able to do the backlinking yourself, there are many reliables and trusted companies that specialize in providing back linking services to make marketing a walk in the park. (We do this!)


Why do you need High PR Backlinks?

High PR backlinks are links from high authority sites that will help improve your websites ranking on most search engines. You require high PR backlinks if you want your website to be ranked faster and without much effort. Without high PR backlinks, the high-quality content you keep on posting on your site is useless. If you are looking to get backlinks from high authority websites easily, you must create content that people are very interested in laying their hand on. It is the only way out. Since most search engines are concentrating on getting rid of sites that most people post their content to like free link submission sites. They only hurt your SERP and degrade your site’s authority. Getting high PR backlinks are necessary especially if you are in a competitive niche.


How do you get high PR backlinks?

– Posting high-quality content to the major social media platforms that readers will like, share, tweet and much more.

– Find guest bloggers or become a guest blogger. You will get more backlinks as you collaborate with other like-minded individuals.


Why you should avoid bad backlinks

Bad backlinks are backlinks that users rarely click on to discover more information while quality backlinks are those clicked on regularly by numerous users from your site or other sites. Bad backlinks can be detrimental to your brand’s credibility. Those visiting your site will not trust the information that they access there and this can lower your sales and ruin your business.


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