Social Media marketing is now regarded as an integral part of any inbound marketing strategy. The rise of popular social media platforms including Facebook, Twitter, LinkedIn, Google+ and Instagram has enabled small businesses to further their reach to a wider target audience and establish themselves in the online community. Customers and businesses alike are interacting online more than ever before, and the majority of this is done via Social Media. As of 2014, it is estimated that 72% of all Internet users are now active on social media platforms with 33% of consumers’ citing social networks as a way they discover new products, brands and services.
With over 72% of all Internet users now active on social media, businesses are able to reach a target audience that is larger than ever before, and doing so will not only increase your businesses online presence and authority, but can also increase the likelihood of generating solid leads. What’s more, business can share content targeted at an audience with an interest in the service or products you provide.
Raising brand awareness is an important factor within any marketing campaign, and enhancing brand awareness via Social Media is no different. Platforms such as Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn allow businesses to incorporate their business identity on social media profiles, whether it be in the form of cover photos, background images, hashtags or sharing valuable content.
Recent studies show that the majority of businesses are now active on at least 3 Social Media platforms, and are taking full advantage of the benefits that come with social media marketing. Businesses are expected to double their social media marketing budgets over the next few years.